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Building a Japan That Celebrates Diverse Sensibilities.

Somewhere in the World,

a Maker Created This With You in Mind.

Kyosei Okami / Boorio

From Shodoshima, Japan —

Our Mission: To Enrich the Daily Lives of Those Who Feel Overlooked by the World.

Why I Started This Business

Overseas, neurodiversity is increasingly understood and embraced — and with that understanding comes a wealth of outstanding products and services designed to support neurodivergent individuals. From deep pressure stimulation products rooted in sensory integration theory, to fidget tools and sensory stimulation aids, these are tools that genuinely improve quality of life and help people unlock their full potential.

My mission at Boorio is to bring these products to Japan — so that people with remarkable talents who are struggling to thrive, and those around them (like me), can move forward together.

Among my friends and colleagues are people with ADHD, autism spectrum disorder, or those who fall somewhere in the gray zone. Watching them, I have come to notice something.

So many of them possess extraordinary talent and creativity — and yet they lose confidence, unable to recognize their own abilities.

No matter how much I encouraged or praised them, I found that in Japan, where social understanding has yet to catch up, it was not enough to truly brighten their hearts or their lives. That frustration — and that sense of helplessness — is where this business began.

The Future I Want to Create

💡Vision

A society that is inclusive and accepting — where no one's talent or potential is suppressed, and where neurodiversity is recognized as a personal strength, not a limitation.

💖Mission

By importing and delivering outstanding products from around the world, I am here to support individuals with ADHD, autism spectrum disorder, and related conditions — as well as those around them — and to bring a genuine sense of hope into their lives.

📈Purpose

To those who have lost confidence despite having remarkable talents — I am here to deliver both world-class support tools and my own heartfelt encouragement.

The Potential of the Japanese Market

①Growing Awareness of Neurodiversity

While Japan has historically lagged behind other countries in this area, awareness of neurodiversity is steadily gaining momentum — both in the corporate world and in educational settings.

②An Expanding Market

The number of people diagnosed with ADHD and autism spectrum disorder is on the rise globally, and Japan is no exception. The potential demand in this space is substantial.

③Multi-Layered Support Needs

The need for support extends far beyond individuals themselves — encompassing families, workplace colleagues, and broader social networks. This makes the market both diverse and rich with growth potential.

④A Growing Hunger for Inclusion

Interest in building a society that embraces minorities is increasing. Corporations and educational institutions that value individual differences are showing a growing appetite for products that reflect those values.

Product Categories

Deep Pressure Products

Products grounded in the principles of sensory integration therapy, designed to provide deep pressure input to the body. They support a calmer state of mind and improved focus and concentration.

Fidget Tools

Tools that help calm the mind and sharpen concentration through fine motor movement of the hands and fingers. Available in a wide variety of forms and styles.

Sensory Stimulation Tools

Products designed to engage multiple senses — including sight, sound, and touch — to help restore balance to both mind and body.

Track Record & Experience

Consistent Online Sales Performance

I have been selling products across multiple categories through online platforms for over three years, maintaining a steady and reliable sales record.

I also have direct sourcing experience with overseas manufacturers, giving me a solid foundation in international trade and product importation.

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